Evaluation.
I am writing this evaluation to show my findings from my research into your target audience, the purpose of a target audience is to allow us to understand what they needs of that age group is, we want to make sure we add in everything that that audience wants but we cannot go over the age certificate of the target audience.We carried out a range of research, one type of research we did was a survey/questionnaire, we did a survey because we wanted to know what age group wanted what types of conventions in a thriller film. It also helped us know what our target audience wanted in our thriller film ( our target audience is 15-20), we found out certain things that we wouldn't have known ourselves, so this research has made us learn what our target audience wants to see in a thriller film. We surveyed 40 people to allow us have a big range of people of all ages and genders, to allow us to have a variety of answers. It also helped us choose what age group would want to see our thriller film. From the findings of out questionnaire we found that men we showed the questionnaire mainly want to see an masked attacker in the thriller film which was 20 men and the women wanted an opening cliff hanger 18 girls wanted this, my group and i will try to include these things in our thriller films as we want to give the best to our audience.
We also did a vox pop, this allowed us to see what type of people wanted in a thriller film, it allowed us to understand what type of person we were interviewing.We interviewed people of different ages to help us understand what type of age group would want in a thriller film. We thought we would use vox pops as we felt it would allow my group to analysis them better than a questionnaire because we don't know what person answered which questionnaire. We asked five questions because we thought this would be enough help us understand, what people would want to see in our thriller film. I think our vox pops were successful because it has helped us see what people would want in our thriller film, we have looked detailedly into the ages between 15-20 because this is our target audience, so we want what they want to see in our thriller film. As we only asked five people for the vox pops we didn't get as big as range as the questionnaires but we still found out that the age group 16-21 would want to see vulnerable female, masked attacker and an voilent opening scene, we want to include all of our findings in our thriller film as it will make the people want to watch it more if we put what they want into it.
One of our questions we used in our vox pops was "how old are you" we wanted to ask this to see what ages will want what conventions in out thriller film, it will also help us with what our target audience wants in our thriller film. Secondly we asked "what conventions are important to you" we asked this to understand what the person would want to see in a thriller film for what age, it helped us understand what ages and genders would want what conventions in a thriller film. Lastly we asked "what is your favourite thriller film" we did this because we can then use conventions in the thriller films that they liked to make them want to watch our thriller film. Our results of these questions will help aid us with our work because it will allows us to understand what people want to see in a thriller film, our group will take into consideration what people have said, so we can use the information to help us create a thriller film that everyone would want to see.
There answers that we reconsidered was our target audience because we thought we would target the ages 15-18 because we thought that anyone older than 18 would want to see a more bloody or gory scenes, but we found out that the people between 18 and 20 wanted the same conventions in a thriller film as a 15 year old so we made our target audience 15-20. Also we changed what conventions we in our thriller, we wanted just an attacker but we have changed it into a masked attacker to create suspense and mystery in out thriller film.
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Your evaluation shows some understanding of why primary research is important to carry out and this is evident through some of the points that you have included.
ReplyDeleteIt is clear to see that your primary research has been successful, but to make this post more detailed, you need to refer to the research that you received in more detail. For example refer to data and percentages to support the points that you are making.